Michael Wijaya
Pengaruh cause related marketing terhadap minat beli (Studi pada plester luka nexcare comfort bright edisi khusus PMI) = The impact of cause related marketing on buying interest (Study on nexcare comfort bright PMI special edition band aid
Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Maria Mahdalena
Pengaruh cause-related marketing, corporate image, consumers attitude dan brand attractiveness terhadap intensi pembelian konsumen pada perusahaan sosial = Impact of cause related marketing corporate image consumers attitude and brand attractiveness toward consumer purchase intention on social enterprise
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Jovindes Justian
The Impact of Cause Related Marketing on Brand Loyalty: The Moderating Role of CSR Perception Across Different Generations = Dampak Cause Related Marketing terhadap Loyalitas Merek: Peran Moderasi Persepsi CSR di Berbagai Generasi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Ayu Ekasari
Pengaruh pembingkaian pesan, tingkat abstraksi norma dan orientasi nilai ekologis terhadap sikap dan intensi melakukan perilaku peduli lingkungan: suatu pendekatan pemasaran sosial = The Influence of message framing norm abstraction level and ecological value orientation on attitude and intention to act pro environmental behavior a social marketing approach
2014
 UI - Disertasi (Membership)
Social Marketing in Promoting Sustainable Fashion Lifestyle: Honeycomb of Social Media of @Sejauh_Mata_Memandang Account = Pemasaran Sosial Dalam Mempromosikan Gaya Hidup Fashion Berkelanjutan: Honeycomb of Social Media Akun @Sejauh_Mata_Memandang
[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia], 2022
 UI - Makalah dan Kertas Kerja