Arens, William F.
Contemporary advertising
Irwin /McGraw-Hill, 1999
Buku Teks SO
Caples, John
Tested advertising methods
Prentice-Hall, 1974
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Felton, George, 1947-
Advertising concept and copy
Prentice-Hall, 1994
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Jefkins, Frank William
Periklanan
Erlangga , 1996
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Lane, W. Ronald
Advertising : a framework
Prentice-Hall, 2001
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