Penggunaan celebrity endorser pada bauran promosi dalam pembentukan brand association produk perawatan kulit (Bunga Citra Lestari sebagai celebrity endorser POND's) = The usage of celebrity endorser of promotion mix in shaping brand association of skin care products (Bunga citra Lestari as the celebrity endorser of Pond's)

Pengaruh celebrity endorser terhadap pembentukan brand association, serta dampaknya pada keputusan pembelian. Studi: Produk jamu Tolak Angin = The effect of using celebrity endorser to build brand association, and the impact to buying decision. Studies: Jamu Tolak Angin

Pengaruh citra celebrity endorser pada brand image terhadap purchase decision : studi kasus endorser Ariel "Noah" pada produk XL Bebas = Influence celebrity endorsement image in brand image towards purchase decision : case study endorser Ariel "Noah" on XL Bebas

Pengaruh penggunaan celebrity endorser dalam iklan dan pensponsoran siaran langsung MotoGP terhadap purchase intention dengan variabel mediasi brand image. Studi kasus: Yamaha Indonesia Motor Manufacturing (YIMM) = The effect of using celebrity endorser in advertisement and MotoGP live broadcast sponsorship to purchase intention with brand image as mediating variable. Case study Yamaha Indonesia Motor Manufacturing (YIMM)

Pengaruh celebrity endorser terhadap brand image produk xl bebas internetan studi terhadap ariel band noah sebagai celebrity endorser pada iklan xl bebas internetan pada mahasiswa mahasiswi fisip universitas indonesia = Celebrity endorser influence of product brand image xl free internetan study of band ariel noah as celebrity endorser in xl ad free internetan in student fisip university of indonesia