Michael Kendro
Manakah yang lebih penting citra atau kualitas konsumsi merek kopi mewah pada mahasiswa = Luxury coffee consumption among indonesian university students image or quality
[, Fakultas Psikologi Universitas Indonesia], 2014
 UI - Skripsi (Membership)
Reyhan Noor
Analisis perbandingan pengaruh attitude functions terhadap purchase intention merek mewah pada kelompok usia late adolescents dan young adults: studi kasus: Jabodetabek = Comparison analysis on the impact of attitude functions towards luxury brands purchase intention among late adolescents and young adults: case study: Jabodetabek
2017
 UI - Skripsi (Membership)
Ganendra Satria
Komunitas Merek yang Sukses Mengarah ke Suku-Suku Merek = Successful Brand Communities Lead to Brand Tribes
Fakultas Ekonomi dan Bisnis, 2018
 UI - Tugas Akhir
Andrea Kirana Anggreni
Analisis Pengaruh SNS Brand Community Experience dan Community Commitment terhadap Brand Attitude dan Repurchase Intention. Studi Kasus: BTS Twitter Brand Community = The Impact of SNS Brand Community Experience and Community Commitment towards Brand Attitude and Repurchase Intention. Case Study: BTS Twitter Brand Community
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Isnaini Nursilvia
Analisis Pengaruh Brand Experience terhadap Brand Loyalty melalui Perceived Quality dan Brand Trust pada Gojek Indonesia = Analisis Pengaruh Brand Experience terhadap Brand Loyalty melalui Perceived Quality dan Brand Trust pada Gojek Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership