Peran moderasi dukungan pemerintah untuk meningkatkan niat membeli terhadap produk hijau: perpanjangan teori perilaku terencana = The moderating role of government support to increase the purchase intention of green products: the extended theory of planned behaviour framework

Faktor yang Mempengaruhi Intensi Beralih ke Produk Hijau pada Konsumen Muslim Indonesia = Factors Affecting Indonesian Muslim Consumers Intention to Switch to Green Products

Pengaruh Green Brand Positioning, Green Brand Knowledge, dan Attitude Toward Green Brand terhadap Green Product Purchase Intention (Studi pada Sejauh Mata Memandang) = The Effect of Green Brand Positioning, Green Brand Knowledge, and Attitude Toward Green Brand to Green Purchase Intention (Study on Sejauh Mata Memandang)

Pengaruh strategi green marketing terhadap loyalitas pelanggan the body shop dikalangan mahasiswa = The Influence of Green Marketing Strategies on The Body Shop Customer Loyalty among students

Analisis pengaruh eco-label terhadap kesadaran mahasiswa untuk membeli green product = Analysis of eco-label effectiveness on students awareness to purchase green product