Pengaruh sponsorship terhadap ekuitas merek (berbasis konsumen) : studi kerjasama sponsorship Chevrolet dan Manchester United = Sponsorship effect towards brand equity (study of sponsorship agreement between Chevrolet and Manchester United) / M Hanif Inamullah

Pengaruh sponsorship terhadap brand awareness Djarum Super Mild: studi pada event Jakarta International Java Jazz Festival 2012 = The effect of sponsorship towards Djarum Super Mild?s brand awareness: study on the Jakarta International Java Jazz Festival event

Analisis pengaruh kongruitas sponsorship dalam strategi pemasaran merek halal (Studi kasus: Wardah & acara festival) = The sponsorship congruity impact analysis on halal brand marketing strategy (Study case: Wardah & festival events).

The analysis of interactions among brand equity dimensions in the festival context: Jazz goes to campus 2016 and Java jazz festival 2017 = Analisis interaksi antara dimensi ekuitas merek dalam konteks festival: Jazz goes to campus 2016 dan Java jazz festival 2017

Analisis pengaruh interaksi media sosial terhadap emotions, brand relationship quality dan word of mouth pada pengunjung Festival musik Java jazz 2017 = The effect of social media interaction towards emotional attachment, brand relationship quality and word of mouth: case study Java jazz festival 2017