Mochamad Syafei Mustafa
Pengaruh social media marketing activity terhadap purchase intention (studi pada pengikut Instagram Spotify di Jabodetabek) = The effect of social media marketing activity on purchase intention (study on Spotify Instagram Followers in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Rika Harini Irawati
Pengaruh peer communication melalui sosial media twitter terhadap product attitude dan purchase intention produk susu formula pengganti ASI = Peer communication through twitter and its impact to product attitude and purchase intention of formula milk / Rika Harini Irawati
2014
 UI - Tesis (Membership)
Khalisto Falih Abyan
Pengaruh Social Media Advertising Terhadap Purchase Intention (Studi Pada Konsumen Janji Jiwa Pengguna Instagram Dd Daerah Jabodetabek) = The Effect of Social Media Advertising on Purchase Intention (Study on consumers of Janji Jiwa Instagram users in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Hanako Fatimah Pertiwi
Analisis Pengaruh Komunikasi Media Sosial terhadap Ekuitas Merek dan Minat Beli (Studi pada Barang Fesyen Mewah pada Pengikut Instagram @shopatbanananina di Jakarta) = Analysis of the Influence of Social Media Communication on Brand Equity and Purchase Intention (Study on Luxury Fashion Items on @shopatbanananina Instagram Followers in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Tesis (Membership)
Ifty Andara Setyoesaputri
Analisis pengaruh penggunaan media sosial Instagram terhadap purchase intention = Analysis of the impact of using Instagram on purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)