Vega Karina Andira Putri
Social media terintegrasi dalam komunikasi pemasaran brand di Indonesia (studi komparasi pemanfaatan social media oleh high dan low involvement decision brand) = Integrated social media in brand marketing communications in Indonesia comparative (study of use of social media by high dan low involvement decision brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Muhammad Rifqi Aldrian
Analisis Penerapan Integrated Marketing Communication dalam Optimalisasi Penggunaan Social Media Marketing oleh Brand Formula One (F1) Pasca Akuisisi Liberty Media = The Usage of Integrated Marketing Communication Analysis through Social Media Marketing Optimalization of Formula 1 (F1) Brand After the Acquisition of Liberty Media
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Teuku Varrensha Aqiila Qeyvashah
Penerapan Social Media Marketing Sebagai Strategi Meningkatkan Brand Awareness Komunitas Olahraga Pengen Sehat Community = Implementation of Social Media Marketing as a Strategy to Increase Brand Awareness of the Sports Community Pengen Sehat Community
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tugas Akhir
I Gusti Ngurah Aditya Lesmana
Analisis pengaruh media sosial twitter terhadap pembentukan Brand Attachment: studi PT. XL Axiata = Analysis on the impact of twitter as a social media in creating brand attachment: study PT. XL Axiata
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Destra Rahmayadi
Analisis pengaruh komunitas merek berbasis media sosial terhadap loyalitas merek studi kasus Air Asia = The impact of brand community based social media on brand loyalty analysis case study Air Asia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership