Rizky Rivaldi Riyadi
Pengaruh pemasaran viral terhadap niat pembelian konsumen (Studi pada pengguna media sosial di DKI Jakarta) = Effect of viral marketing to purchase intention (Case study on social media users in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Audina Furi Nirukti
Pengaruh brand awareness dan word of mouth terhadap keputusan membeli : survei pada pengguna media sosial berbasis lokasi foursquare = Brand awareness and word of mouth influence on purchase decision : survey on social media location based foursquare users
2012
 UI - Tesis (Open)
Muchammad Farchan Febriananto
Pengaruh User-Generated Content (UGC) terhadap Consumer Engagement di Media Sosial (Studi Kasus : Pengguna Instagram (Milenial dan Generasi Z) di Jabodetabek) = The Influence of User-Generated Content (UGC) on Consumer Engagement in Social Media (Case Study: Instagram Users (Millennials and Generation Z) in Jabodetabek)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Siti Yuniati Rahmania
Pengaruh Fitur Pemasaran Media Sosial Terhadap Keputusan Pembelian Dan Peran Brand Trust Sebagai Variabel Mediasi: Studi Pada Pengguna Skincare Pria “Kahf” Di Jabodetabek = Impact Of Social Media Marketing Features On Consumer's Purchase Decision & Brand Trust As A Mediator: Study On Male's Skincare Product œKahf User In Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Khalisto Falih Abyan
Pengaruh Social Media Advertising Terhadap Purchase Intention (Studi Pada Konsumen Janji Jiwa Pengguna Instagram Dd Daerah Jabodetabek) = The Effect of Social Media Advertising on Purchase Intention (Study on consumers of Janji Jiwa Instagram users in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)