Puji Mulyono
Analisis elemen elemen Brand Equity pada Terasi Mamasuka = Analysis of Brand Equity elements from Terasi Mamasuka / Puji Mulyono
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Abdul Aziz Luthfi
Proses transformasi PT. Bostonprice Asia dari personal brand menuju corporate brand company: studi kasus di perusahaan konsultan bidang manajemen stratejik = Transformation process of PT Bostonprice Asia from personal brand to corporate brand company: case study at a strategic management consultant company
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Made Bayu Wedagama
Analisis pengaruh perubahan logo merek terhadap performa kriteria brand element (perspektif buyer dan user dari produk AXE) = Analysis the effect of changes in brand logo toward performance of brand element's criteria (perspectives from buyer and user of AXE product)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Raihan Ali Maulana Aufa
Analisis Pengaruh Brand Experience Terhadap Brand Attachment Serta Peran Brand Trust, Penghasilan & Umur Sebagai Variabel Mediasi (Pada Pelanggan Restoran Sederhana di Jakarta) = Brand Experience Effects on Brand Attachment: The Role of Brand Trust, Age, And Income as Mediating Variable (On Restoran Sederhana Jakarta Customer)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi Membership
Tantri Kuswantiningsih
Analisis pengaruh marketing mix elements pada brand equity (studi kasus pada merek dian pelangi) = Influence analysis of marketing mix elements on brand equity case study on dian pelangi brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership