Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications
Pearson, 2016
Buku Teks
Tarigan, Pertemuanta
Rencana komunikasi program pemasaran mobil Smart Fortwo tahun 2012 = Communications plan for marketing program of Smart fortwo car in 2012
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
UI - Skripsi Open
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
Buku Teks
Belch, George E.
Introduction to advertising promotion : an integrated marketing communications perspective
Irwin, 1993
Buku Teks
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2009
Buku Teks