Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications
Pearson, 2016
 Buku Teks SO
Sena Putra Pratama
Program perencanaan komunikasi pemasaran terpadu United Bike = Integrated marketing communication plan United Bike
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tugas Akhir
Tarigan, Pertemuanta
Rencana komunikasi program pemasaran mobil Smart Fortwo tahun 2012 = Communications plan for marketing program of Smart fortwo car in 2012
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective
McGraw-Hill, 2001
 Buku Teks SO
Belch, George E.
Introduction to advertising promotion : an integrated marketing communications perspective
Irwin, 1993
 Buku Teks SO