Buttle, Francis
Customer relationship management (manajemen hubungan pelanggan) : concept and tools = Customer relationship management
Bayumedia Publishing, 2007
 Buku Teks SO
Gabrielle Angela Christie
Evaluasi strategi customer relationship management oleh PT Bank IAN = Evaluation of customer relationship management strategy by PT Bank IAN
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tugas Akhir
Pasaribu, Eudia Meithilda Maria
Perancangan Strategi Customer Relationship Management Berdasarkan Customer Lifetime Value Untuk Meningkatkan Customer Loyalty Pada Thrift Shop Daring = Customer Relationship Management Strategy Formulation Based on Customer Lifetime Value to Increase Customer Loyalty in Online Thrift Shop
Fakultas Teknik Universitas Indonesia, 2022
 UI - Skripsi Membership
Maria Tries
Application of relationship marketing strategy and customer satisfaction as a measurement of success : a case study of American Consolidation Services (ACS) Indonesia
2001
 UI - Tesis Membership
Rian Lamani
Perancangan dan analisis pengembangan strategi CRM (Customer Relationship Management) pada Badan Sertifikasi = Design & analysis of strategy development of CRM (Customer Relationship Management) to Certification Body
Fakultas Teknik Universitas Indonesia, 2013
 UI - Skripsi Membership