Buttle, Francis
Customer relationship management (manajemen hubungan pelanggan) : concept and tools = Customer relationship management
Bayumedia Publishing, 2007
 Buku Teks
Gabrielle Angela Christie
Evaluasi strategi customer relationship management oleh PT Bank IAN = Evaluation of customer relationship management strategy by PT Bank IAN
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tugas Akhir
Pasaribu, Eudia Meithilda Maria
Perancangan Strategi Customer Relationship Management Berdasarkan Customer Lifetime Value Untuk Meningkatkan Customer Loyalty Pada Thrift Shop Daring = Customer Relationship Management Strategy Formulation Based on Customer Lifetime Value to Increase Customer Loyalty in Online Thrift Shop
Fakultas Teknik Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Maria Tries
Application of relationship marketing strategy and customer satisfaction as a measurement of success : a case study of American Consolidation Services (ACS) Indonesia
2001
 UI - Tesis (Membership)
Ernawati
Analisis strategi Customers Relationship Management Shopee Indonesia dalam mempertahankan loyalitas pelanggan melalui media sosial Instagram = An Analysis of a Customer Relationship Management Strategy in maintaining customer loyalty through social media instagram
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja