advertising and promotion
2009
Buku Teks
Rossiter, John R.
Advertising communications and promotion management
Irwin/McGraw-Hiil, 1996
Buku Teks
Barban, Arnold M.
Readings in advertising and promotion strategy
Richard D. Irwin, 1968
Buku Teks
Brannen, William H.
Advertising and sales promotion
Prentice-Hall, 1983
Buku Teks
St John, Maggie Jo
Advertising and the promotion industry
Prentice Hall ELT, 1994
Buku Teks