Kirkpatrick, C.A.
Advertising : mass communication in marketing
Houghton Miffiln, 1959
 Buku Teks
Smith, George Horsley
Motivation research in advertising and marketing
McGraw-Hill, 1954
 Buku Teks
The role of design management in organization marketing : a case study of advertising in a multinational non-profit organization
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1991
 UI - Skripsi (Membership)
Jefkins, Frank William
Introduction to marketing, advertising and public relations
MacMillan Publishers, 1985
 Buku Teks
Dunn, S. Watson
Advertising its role in modern marketing
 Buku Teks