Ferrell, O.C.
Marketing strategy
Thomson South-Western, 2008
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Marketing handbook
edited by Michael Rines
Gower in Association with Marketing Magazine, 1981
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Peter, J. Paul
Consumer behavior and marketing strategy
McGraw-Hill, 1999
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Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
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Modern marketing strategy
edited by Edward C. Bursk and John F. Chapman
New American Library, 1964
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