Stanton, William J.
Fundamentals of marketing
McGraw-Hill, 1984
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Dunn, Charles James
Case studies in marketing
Macmillan, 1971
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Lovelock, Christopher H.
Marketing challenges : cases and exercises
McGraw-Hill, 1985
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Readings and cases in marketing
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Richard D. Irwin, 1984
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Boyd, Harper W., Jr.
Cases in marketing strategy
Richard D. Irwin, 1958
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