Is there any room for innovation in the marketing audit
Artikel Jurnal
Levitt, Theodore
Innovation in marketing; new perspectives for profit and growth/ Theodore Levitt
Pan Books, 1962
Buku Teks
Wilson, Aubrey
Marketing audit checlists : a guide to effective marketing resource realization
McGraw-Hill, 1993
Buku Referensi
Levitt, Theodore
Innovation in marketing new perspectives for profit and growth
McGraw-Hill, 1962
Buku Teks
Kotler, Philip
Marketing management
[publisher not identified], [date of publication not identified]
Buku Teks