Pengaruh etnosentrisme konsumen pada sikap eksplisit dan implisit konsumen terhadap merek dalam dan luar negeri = The effect of consumer ethnocentrism to consumer's explicit and implicit attitude toward local and global brand

Consumer Online Purchase Behavior of Local Fashion Clothing Brands: The Indonesian Context = Perilaku Pembelian Online Konsumen Merek Pakaian Fashion Lokal: Konteks Indonesia

Pengaruh Consumer Participation terhadap Consumer Brand Engagement dan Brand Loyalty: Studi pada Merek Kecantikan Lokal Indonesia = The Effect of Consumer Participation on Consumer Brand Engagement and Brand Loyalty: The Study on Indonesian Local Beauty Brand

Analisis Kesediaan Konsumen Muslim Menerima Harga Premium untuk Produk Busana Modest Lokal = An Analysis of Moslem Consumers Willingness to Accept Premium Pricing for Local Modest Fashion Products

Pengaruh Strategi Co-branding Merek Fesyen Lokal dengan Social Media Influencers dalam Keputusan Pembelian Konsumen = The Influence of Local Fashion Brand Co-Branding Strategy with Social Media Influencers in Consumer Purchasing Decisions