Mohammad Renaldo Ercho
Pengaruh citra celebrity endorser pada brand image terhadap purchase decision : studi kasus endorser Ariel "Noah" pada produk XL Bebas = Influence celebrity endorsement image in brand image towards purchase decision : case study endorser Ariel "Noah" on XL Bebas
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Jihan Izdihar Muhammad
Analisis pengaruh environmental knowledge, environmental attitude, government initiative, peer pressure dan eco label terhadap green purchase intention konsumen Indonesia (Studi kasus the Body Shop Indonesia) = Analysis of environmental knowledge environmental attitude government initiative peer pressure and eco label toward green purchase intention Indonesia consumers (Case study in the Body Shop Indonesia)
2015
 UI - Skripsi Membership
Frederick, Hans
Analisis pengaruh culinary brand equity terhadap revisit intention dengan moderasi destination familiarity (Studi kasus : Kota Yogyakarta) = Understanding the impact of culinary brand equity on revisit intention with destination familiarity as moderating variable (Case study : Yogyakarta) / Hans Frederick
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Muhammad Pradana Indraputra
Peran dari brand community pada sosial media dalam analisis konsumen dengan brand: studi kasus pada Facebook fanpage Joko Widodo = Role of brand community on social media in the consumer brand analysis: case study of Joko Widodo Facebook fanpage
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Siti Indira Tiziomi
Analisis pengaruh brand image terhadap overall satisfaction dan loyalty intention : studi kasus Blue Bird Group Indonesia = Analysis of the effect of brand image on overall satisfaction and loyalty intention : case study of Blue Bird Group Indonesia / Siti Indira Tiziomi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Membership