Mustakim Wahyudi
Pengaruh efektivitas event marketing terhadap buying intention produk speedy instan (Studi kasus : speedy national basket league) = Effect of event marketing effectiveness against buying intention speedy instan products (Case study : speedy national basket league)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis Membership
Omari, Najwa El
The event communication vector of effeciency of Moroccan large companies
Fakultas Ekonomi Universitas Pelita Harapan, [Date of publication not identified]
 Artikel Jurnal
Allen, Judy
Marketing your event planning business: a creative approach to gaining the competitive edge / Judy Allen
John Wiley, 2004
 Buku Teks
Andi Aji Saronto
Pengaruh event marketing Cornetto Summer Festival terhadap minat beli Cornetto = How the event marketing Cornetto Summer Festival 2012 effect to buying intention Cornetto
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership
Shania Salsabila
Analisis Pengaruh Green Marketing terhadap Niat Pembelian Konsumen (Studi pada Konsumen Produk Fesyen Sejauh Mata Memandang di Jabodetabek) = Analysis of the Effect of Green Marketing on Consumer Purchase Intention (Study on Consumers of Sejauh Mata Memandang Fashion Product in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership