Aditya Wibisono
Pengaruh hedonistik value terhadap kecendrungan online impulse buying tendency pada kasus konsumen e-commerce di Indonesia = The influence of hedonistic value towards online impulse buying tendency in Indonesia e commerce consumer
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Febrya Asterrina
Pengaruh discount terhadap prilaku impulse buying (Studi pada: Konsumen Centro Department Store di Margo City) = The effect of discount to impulse buying behavior (Studies on Centro Department Store's Consumer in Margo City)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Ilmalana
Analisis motivasi konsumen online dalam melakukan Impulse Buying pada transaksi C2C Commerce: studi pada forum jual beli Kaskus = Analysis of online consumer's motivation in impulse buying behavior within C2C Commerce transaction : studies of forum jual beli Kaskus
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Beatrix Lungidita Dewi Maharani
Pengaruh website quality terhadap online impulse buying dimoderasi dengan sales promotion dan online payment use: studi pada konsumen produk kecantikan dan perawatan di Kanal Lazmall Lazada = The effect of website quality on online impulse buying moderated with sales promotion and online payment use: a study on consumer beauty and personal care products in Lazmall Channel Lazada
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Tia Austin Bachtar
Pengaruh promosi penjualan dalam bentuk online discount pricing terhadap online impulse buying pada produk fashion studi pada konsumen Lazada = Effect of sales promotion in the form of online discount pricing toward online impulse buying on fashion products study on consumer lazada
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi (Membership)