Pengaruh penggunaan celebrity endorser dalam iklan dan pensponsoran siaran langsung MotoGP terhadap purchase intention dengan variabel mediasi brand image. Studi kasus: Yamaha Indonesia Motor Manufacturing (YIMM) = The effect of using celebrity endorser in advertisement and MotoGP live broadcast sponsorship to purchase intention with brand image as mediating variable. Case study Yamaha Indonesia Motor Manufacturing (YIMM)

Pengaruh country image dan strategi celebrity endorser terhadap purchase intention produk DFSK Glory 580 = The impact of country image and celebrity endorser strategy on purchase intention

Analisis pengaruh self image congruence terhadap intensi pembelian kembali Smartphone Samsung J series dengan kepuasan konsumen sebagai variabel intervening (studi pada Mahasiswa S1 Universitas Indonesia) = The Effect analysis of self image congruence towards repurchase intention samsung J series smartphone product through customer satisfaction as the intervening variable (study on bachelor degree Student of Universitas Indonesia)

Pengaruh Kesesuaian Celebrity Endroser Korea Dengan Brand Situs Belanja Online Terhadap Minat Beli Konsumen Indonesia = The Effect of Korean Celebrity Endorser and Online Marketplace Sites Congruence on Indonesian Consumers' Purchase Intention

Pengaruh Country of Origin Image, Perceived Brand Prestige dan Perceived Product Quality terhadap Purchase Intention pada Konsumen Produk Perawatan Kulit Wajah Korea di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi = The impact of country of origin image, perceived brand prestige, perceived product quality to Korean facial skincare product consumer's purchase intention in Indonesia with consumer ethnocentrism as a moderating variable