Tiara Hikmah
Analisis pengaruh hedonic shopping value terhadap attitude towards online purchasing dan discounted product purchase intention studi kasus: harbolnas ecommerce = An analysis of the effect of hedonic shopping value on attitude towards online purchasing and discounted product purchase intention: case study: harbolnas ecommerce
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Skripsi Membership
Erlangga Rahadian Wibowo
Analisis Pengaruh Social Media Marketing Activities terhadap Attitude towards the Brand, Brand Experiences, dan Purchase Intention: Studi pada konsumen Brand Duha Muslimwear = Analysis of the Effect of Social Media Marketing Activities on Attitude towards the Brand, Brand Experiences, and Purchase Intentions: A Study on the Duha Muslimwear Brand Consumer
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Auditiya Irwanda
Pengaruh harga dan kepercayaan terhadap intensi pembelian online studi kasus : Zalora. Com = The influence of price and trust in online purchase intention case study : zalora.com / Auditiya Irwanda
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Gisella Liati
Pengaruh event involvement pada online event terhadap brand loyalty dengan event emotions, event attitude, dan brand attitude sebagai variabel mediasi = Effect of event involvement in online event towards brand loyalty with event emotions, event attitude and brand attitude as mediating variable
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Dessuryani
Analisis pengaruh brand awareness terhadap trust, ewom dan purchase intention pada onlineshop e-ommerce: studi kasus Tokopedia = Analysis of the effect of brand awareness on trust, ewom and purchase intention to online shop e-commerce: a case Sstudy on Tokopedia
Fakultas Ilmu Komputer Universitas Indonesia, 2016
 UI - Tugas Akhir