Rika Yuni Lestari
Pengaruh kredibilitas merek dan country-of-origin image terhadap kepekaan harga konsumen (studi perbandingan konsumen produk notebook di Universitas Indonesia Depok)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
 UI - Skripsi Open
Lubis, Deandra Putra
Pengaruh Negara Asal dan Brand Image terhadap Keputusan Pembelian Muslim di Indonesia dengan Pengetahuan Produk Halal Sebagai Moderasi (Studi kasus Pocky) = The Influence of Country of Origin and Brand Image on Muslim Purchasing Decisions in Indonesia with Knowledge of Halal Products as Moderation (Study on Pocky)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Danang Fajar Pamungkas
Pengaruh country of brand origin dan country of manufacturing origin pada evaluasi merek dan kemauan untuk membeli mobil penumpang (Studi Kasus Hyundai Santa Fe di Indonesia) = Country of brand and manufacturing origin effect towards brand evaluation and willingness to buy of passenger car product (Case Study: Hyundai Santa Fe in Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis Membership
Kyung Min Lee
Pengaruh Country of Origin Image, Perceived Brand Prestige dan Perceived Product Quality terhadap Purchase Intention pada Konsumen Produk Perawatan Kulit Wajah Korea di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi = The impact of country of origin image, perceived brand prestige, perceived product quality to Korean facial skincare product consumer's purchase intention in Indonesia with consumer ethnocentrism as a moderating variable
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership
Suryo Utomo
Pengaruh Country of Origin Image terhadap pembentukan Brand Equity dalam produk otomotif : studi kasus Bajaj Auto Indonesia = The effect of Country of Origin Image on the formation of Brand Equity in automotive product : case study Bajaj Auto Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi Membership