Aryo Cahyo Kusuma Wardana
Analisis motivasi konsumen dalam mengonsumsi minuman berkarbonasi studi terhadap brand minuman berkarbonasi Coca-Cola = Consumer motivation analysis of carbonated beverages consumption study on carbonated beverages brand Coca-Cola
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Muhammad Adjie
Pengaruh ekstensi merek terhadap ekuitas merek Gojek = The effect of brand extensions towards the brand equity of Gojek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Hari Zainuddin Rasyid
Pengaruh customer perceived value brand image dan switching costs terhadap intention to use (studi kasus produk baru indosat mentari) = The effects of customer perceived value brand image and switching costs on intention to use case study new product indosat mentari / Hari Zainuddin Rasyid
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Dinda Audy
Analisis strategi islamic branding dalam pembentukan brand image terhadap minat beli konsumen di Indonesia (Studi kasus pada merek kosmetik wardah) = Analysis of islamic branding strategy in formation of brand image on consumer purchase intention in Indonesia (Case study on wardah cosmetic brand).
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Randhika Ikra Ramadhan
Pengaruh Customer-Brand Relationship dan Brand Equity terhadap Brand Extension Acceptance, Studi Pada Konsumen Instagram Shop pada Masa Pandemi Covid-19 = The Effect of Customer Brand Relationship and Brand Equity Towards Brand Extension Acceptance: Study of Instagram Shop users during the Covid-19 Pandemic
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)