Analisis pengaruh creativity, clarity, humour dan surprise dalam guerrilla marketing terhadap intensi word of mouth dengan credibility sebagai mediasi: studi kasus pada PT Grab Taxi Indonesia = The role of creativity clarity humour and credibility in guerilla marketing towards word of mouth intention with credibility as mediating variable: study case on PT Grab Taxi Indonesia

Pengaruh orientasi pasar dan kapabilitas pemasaran dinamik terhadap kinerja pemasaran UKM dalam struktur make-to- order : studi empirik pada industri sepatu Cibaduyut = The impact of market orientation and dynamic marketing capability on marketing performance of make-to-order SMES: empiric study of Cibaduyut shoe industry

Analisis perilaku konsumen terhadap element Marketing Mix dalam fenomena mobil "Sejuta Umat" di Indonesia : Studi kasus mobil merek Toyota Avanza = Analysis of consumer behavior against element of Marketing Mix in the phenomenon of the car "a Million People" in Indonesia : A study about brand Toyota Avanza

Marketing productivity analysis / Charles H. Sevin

Maxi Marketing