Keunggulan merek versus country of origin terkait perilaku konsumen generasi y: studi kasus produk Uniqlo di Indonesia = Brand exellence versus country of origin related to consumer's behavior y generation: case study Uniqlo products in Indonesia

Pengaruh narrative enjoyment dan persuasion awareness pada webseries terhadap perilaku konsumen = The effect of narrative enjoyment and persuasion awareness in webseries on consumer attitudes

Pengaruh Aspek Hardware, Software, Desain, Perceived Value, dan Motivasi Konsumen Dalam Keinginan Melakukan Pembelian Smartwatch = The Influence of Hardware, Software, Design, Perceived Value, and Consumer Motivation on Intention to Purchase Smartwatch

Consumer Online Purchase Behavior of Local Fashion Clothing Brands: The Indonesian Context = Perilaku Pembelian Online Konsumen Merek Pakaian Fashion Lokal: Konteks Indonesia

Analisis konsumsi luxury fashion di Jakarta dan sekitarnya faktor-faktor yang mempengaruhi sikap dan intensi pembelian = Analysis of luxury fashion consumption in Jakarta factors affecting attitude and purchase intention