Analisis motivasi konsumen mobil mewah dengan menggunakan teori konsep diri dan motivasi studi terhadap konsumen mobil Ferrari di Indonesia = Consumer motivation analysis of luxury car using self concept theory and motivation study on Ferrari car consumer in Indonesia

Motivasi kelas menengah dalam pembelian produk fashion imitasi = Motivation of middle class in purchase behaviour imitation product of fashion

Analisis sikap terhadap merek inti dan persepsi kesesuaian konsumen dalam mempengaruhi minat beli terhadap perluasan merek : studi kasus KFC Coffee terhadap remaja di Jakarta = Analysis the influence of attitude toward core brand and consumer perception on purchase intention towards brand extension : case study about KFC COFFEE for youth in Jakarta

Analisis preferensi konsumen terhadap multiatribut produk film : studi kasus: konsumen pengunjung bioskop Cinema XXI =Analysis of consumer preferences for motion picture attributes : case study: Cinema XXI Moviegoers

Consumer behavior : perilaku konsumen dan strategi pemasaran; Jilid 1