Pengaruh brand image terhadap customer satisfaction pada co-branding Wall's oreo cookies and cream = The effect of brand image on customer satisfaction: study on co branding Wall's oreo cookies and cream

Pengaruh Self-Construal Terhadap Intensi Pembelian dan Brand Attitude Terhadap Cause-Related Marketing: Peran Mediasi dari Empati = The Effect of Self-Construal on Consumer's Purchase Intention and Brand Attitude Towards Cause-Related Marketing: The Mediating Role of Empathy

Analisis perbandingan pengaruh youtuber dan celebgram dalam membangun persepsi dan niat beli konsumen terhadap luxury brand cosmetics = Comparative analysis of youtuber and celebgram in developing consumer brand perception and instentions to buy luxery cosmetics brand

Analisis Peran Consumer Engagement dalam Proses Pengembangan Cerita Sebagai Pendukung Pembangunan Film Branding (Studi pada Brand Filosofi Kopi) = Analysis of The Role of Consumer Engagement in the Story Development Process as a Support for Film Branding Development (Study on Filosofi Kopi Film Brand)

Analisis pengaruh store image, store brand price image dan store brand perceived risk sebagai variabel mediasi terhadap store brand purchase intention pada produk store brand ritel watsons = Analysis of the influence store image store brand price image and store brand perceived risk as mediating variable on purchase intention of store brand product watsons