Rendi Tegar Pratama
Analisis aplikasi theory of planned behavior terhadap perilaku konsumen dalam pembelian produk makanan anjing dan kucing = Analysis of the theory of planned behavior in determining consumer behavior in purchase of dog and cat food products
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis (Membership)
Ihsan Syafputra
Analisis kegiatan pemasaran berdasarkan theory of planned behaviour konsumen dengan gaya hidup sehat (studi mengenai kegiatan pemasaran fitbar 2012) = Analysis of marketing based on theory of planned behaviour in consumer with healthy life style (a case study of fitbar marketing in 2012)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Felisa Nicole Mangunpratomo
Pengaruh faktor eksternal dan internal terhadap proses pengambilan keputusan konsumen Nike activewear = The Implication of internal and external factors towards consumer' decision process of Nike activewear
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Makalah dan Kertas Kerja
Hawkins, Del I.
Consumer behavior : building marketing Strategy
McGraw-Hill, Irwin, 2007
 Buku Teks
Dhitami Astialinda
Perilaku konsumen dalam berbelanja online (studi kasus produk fashion) = Consumer behavior on online purchasing (case study fashion product)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)