Berry Dhiyashavana
Analisis faktor-faktor yang mempengaruhi sikap konsumen terhadap mobile application display advertising = Analysis of factors affecting consumer attitude toward mobile application display advertising
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis (Membership)
Rizki Ramadhan
Penerimaan mobile advertising oleh pengguna smartphone di Indonesia = Acceptance of mobile advertising by Indonesian smartphone users
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis (Membership)
Tubagus Arief Fahmi
Bagaimana norma sosial memiliki pengaruh terkuat dibandingkan faktor lain pada penerimaan targeted mobile advertising = Way of social norm give effect toward the acceptance of targeted mobile advertising is stronger compared to other factors
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis (Membership)
Iqbal Amrullah
Faktor penerimaan oleh pengguna telekomunikasi seluler terhadap iklan SMS berbasis lokasi = An analysis acceptance factors by cellular user toward text message location based advertisement / Iqbal Amrullah
2016
 UI - Tesis (Membership)
Muhammad Alfa Haekal
Pengaruh evaluasi berbasis teknologi, evaluasi berbasis emosi dan kredibilitas pada tanggapan terhadap iklan mobile dengan pengalaman pengguna sebagai variabel moderasi = The Effect of technology based evaluations, emotion based evaluations and credibility in response to mobile ads with user experience as moderating variable
[, Fakultas Ekonomi dan Bisnis Universitas Indonesia], 2014
 UI - Skripsi (Membership)