Gisella Liati
Pengaruh event involvement pada online event terhadap brand loyalty dengan event emotions, event attitude, dan brand attitude sebagai variabel mediasi = Effect of event involvement in online event towards brand loyalty with event emotions, event attitude and brand attitude as mediating variable
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Elgine Harits
Hubungan antara variabel event brand image, event brand quality, event brand value, dan event brand loyalty pada model customer-based brand equity yang digunakan untuk menganalisa acara edukasi = Relationships between event brand image, event brand quality, event brand value, and event brand loyalty in customer-based brand equity model which used to analyze educational event
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi Membership
Abubakr Maulwi Chalid
Menguji Hubungan Brand Loyalty dan Cross-Category Loyalty Sportswear: Pengaruh Brand Experience dan Brand Trust pada Pengguna Sepatu Sepakbola = Testing The Relationships of Brand Loyalty and Cross-category Brand Loyalty: Effects of Brand Experience and Brand Trust on Football Boot Users
Fakultas Ekonomi dan Bisnis Universitas Indinesia, 2025
 UI - Skripsi Membership
Delia Firka Ayyar
Pengaruh customer-based brand authenticity terhadap brand trust dalam Menciptakan brand affect dan brand loyalty (Studi pada konsumen brand HMNS di Jabodetabek) = The Influence of customer-based brand authenticity on brand trust in creating brand affect and brand loyalty (A study on consumer of HMNS brand in Jabodetabek)
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
 UI - Skripsi Membership
Anastasia Velda Demetria Raharjo
Analisis Strategi Marketing melalui Brand Community dalam Meningkatkan Brand Loyalty (Studi pada Brand Pigeon Teens) = An Analysis of Marketing Strategies through Brand Community in Fostering Brand Loyalty: A Case Study of Pigeon Teens
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
 UI - Makalah dan Kertas Kerja