McKenna, Regis
The Regis touch: million-Dollar advice from america's top marketing consultant / Regis McKenna
Addison-Wesley, 1985
Buku Teks
Marketing in adversity / edited, Michael J. Baker
Macmillan, 1976
Buku Teks
The marketing of industrial products / edited by Norman Hart
McGraw-Hill c, 1984
Buku Teks
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
Buku Teks
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
Buku Teks