McKenna, Regis
The Regis touch: million-Dollar advice from america's top marketing consultant / Regis McKenna
Addison-Wesley, 1985
Buku Teks
Marketing in adversity / edited, Michael J. Baker
Macmillan, 1976
Buku Teks
The marketing of industrial products / edited by Norman Hart
McGraw-Hill c, 1984
Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
Buku Teks