Pengaruh Karakteristik Konsumen dan Presentasi Produk Secara Online Pada Pembelian Impulsif Produk Pakaian Oleh Generasi Z di Tiktok Shop = The Effect of Consumer Characteristics and Online Product Presentation on Online Apparel Impulse Buying by Generation Z at Tiktok Shop

Pengaruh atribut produk terhadap pembelian pakaian jadi online secara impulsif di Indonesia peran dari utilitarian browsing dan hedonic browsing = The effect of product attributes on apparel e impulse buying in Indonesia the role of utilitarian and hedonic browsing

Analisis faktor online impulsive buying: dalam perspektif impulse shopper dan system users = Analysis of online impulse buying: a perspective of both impulse shopper and system users

Analisis pengaruh browsing dan usage intensity terhadap urge to impulse purchase dan impulse purchase pada Instagram bisnis = Analysis of the impact of browsing dan usage intensity towards urge to purchase and impulse purchase on Instagram business

Pengaruh fashion involvement terhadap hedonic consumption studi pada sepatu adidas boost series = The effect of fashion involvement toward hedonic consumption study on adidas sneakers boost series