Pengaruh penggunaan celebrity endorser dalam iklan dan pensponsoran siaran langsung MotoGP terhadap purchase intention dengan variabel mediasi brand image. Studi kasus: Yamaha Indonesia Motor Manufacturing (YIMM) = The effect of using celebrity endorser in advertisement and MotoGP live broadcast sponsorship to purchase intention with brand image as mediating variable. Case study Yamaha Indonesia Motor Manufacturing (YIMM)

Pengaruh faktor kredibilitas celebrity endorsement daya tarik, kepercayaan, dan keahlian terhadap kredibilitas merek dan minta pembelian studi pada merek mitsubishi = The impact of source credibility of celebrity endorsement attractiveness trustworthiness and expertise towards purchase intention and brand credibility as mediator variable case study on mitsubishi

Pengaruh Endorser dan Kredibilitas Merek terhadap Minat Beli yang Dimediasi oleh Sikap terhadap Merek dan Kredibilitas Merek: Studi Merek Fashion Lokal Indonesia = The Impact of Endorser and Brand Credibility on Purchase Intention Mediated by Attitude towards Brand and Brand Credibility: A Study on Indonesia Local Fashion Brands

Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement

Pengaruh kredibilitas pendukung “Abel Cantika” terhadap sikap merek, kredibilitas merek, dan minat beli pengikut milenial akun Instagram Make Over = The effect of endorser “Abel Cantika” credibility on brand attitude, brand credibility, and purchase intention of millennial followers on make over Instagram