Yan Ananto Hutomo Putro
Pengaruh Brand Personality Terhadap Trust in the Brand, Attachment to the Brand, dan Commitment to the Brand Pada Merek Toyota Avanza = Effect of Brand Personality to Trust in the Brand, Attachement to the Brand, and Commitment to the Brand for Toyota Avanza Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Siti Rahmah Muthia
Pengaruh internal brand management terhadap brand commitment, employee job satisfaction, dan intention to stay pada maskapai penerbangan x = The impact of internal brand management on brand commitment, employee job satisfaction, and intention to stay on x airlines
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Ferdyta Azhar
Analisis pengaruh Brand Personality terhadap Trust, Attachment, dan Commitment to the Brand : studi kasus Teh Botol Sosro = The impact of Brand Personality on Trust, Attachment, and Commitment to the Brand : case study Teh Botol Sosro
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Metta Yunita
Analisis pengaruh brand experience brand satisfaction dan brand trust terhadap brand loyalty studi kasus mitsubishi pajero sport = Analysis of the effect of brand experience brand satisfaction and brand trust toward brand loyalty case study mitsubishi pajero sport
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis Membership
Dinul Adha Muchtar
Pengaruh employer brand experience terhadap organizational citizenship behavior dengan employee engagement sebagai variabel mediasi: studi pada karyawan generasi Z di DKI Jakarta = Effect of employer brand experience on organizational citizenship behavior with employee engagement as a mediating variable: study on generation Z employees in DKI Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)