The economics of consumption : economics of decision making in the household

The economics of consumption : economics of decision making in the household

Pengaruh attachment style konsumen terhadap perilaku anti-brand reaction pasca pemutusan hubungan dengan brand: studi kasus Blackberry Smart Phone = The effect of consumer attachment style towards antibrand reaction behavior after brand relationship ends: study case Blackberry Smart Phone

Pengaruh celebrity credibility dan brand credibility pada consumer based brand equity studi kasus konsumen L'oreal Paris = The effect of celebrity credibility and brand credibility on consumer based brand equity case study consumer of L'oreal Paris / Noviza Gealdia

Pengaruh kredibilitas Endorser terhadap sikap terhadap iklan dan sikap terhadap merek : studi kasus L-Men = The effect of credibility Endorser towards ad attitude and brand attitude : case study L-Men / Rian Cendra Setiyadi