Hanna Damayanti
Analisis pengaruh kualitas produk, citra perusahaan, dan nilai konsumen terhadap loyalitas konsumen berdasarkan implementasi strategi green marketing = analysis of the influence of product quality corporate image and consumer value to consumer loyalty based on implementation of green marketing strategy
2015
 UI - Tesis (Membership)
Elszuary Abrar Uzi Zulkarnain S.P.
Analisis dampak afinitas konsumen dan etnosentrisme serta citra negara asing terhadap citra produk persepsi resiko dan keinginan membeli produk asing objek studi negara Jepang = Analysis of effect consumer affinity and ethnocentrism as well as country image toward product country image perceptions of risk and willingness to purchase foreign product study object Japan
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Iena Absharina Haq
Analisis persepsi konsumen atas logo perusahaan terhadap citra perusahaan dan reputasi perusahaan studi kasus Lea Jeans = Analysis of consumer perception on corporate logo towards corporate image and corporate reputation case study Lea Jeans / Iena Absharina Haq
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Anggun Dian Puspita
Analisis pengaruh citra toko (store image) terhadap ekuitas merek toko (store brand equity) pada produk elektronik Carrefour bermerek Bluesky : studi kasus konsumen Carrefour yang berdomisili di wilayah Jakarta = Analysis of the store image influence towards the store brand equity for bluesky branded electronic product of carrefour : case study the Carrefour consumer domicilied in Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Kyung Min Lee
Pengaruh Country of Origin Image, Perceived Brand Prestige dan Perceived Product Quality terhadap Purchase Intention pada Konsumen Produk Perawatan Kulit Wajah Korea di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi = The impact of country of origin image, perceived brand prestige, perceived product quality to Korean facial skincare product consumer's purchase intention in Indonesia with consumer ethnocentrism as a moderating variable
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)