Pengaruh Electronic Word-Of-Mouth (E-WOM) positif terhadap intensi membeli pada pengguna Transjakarta TM = The effect of positive Electronic Word-Of-Mouth (E-WOM) towards purchase intention on Transjakarta TM user

Pengaruh variasi elemen Electronic Word-of-Mouth positif terhadap sikap merek pada pengguna bus TransJakarta = The effect of positive Electronic Word-of-Mouth element variation towards TransJakarta bus users brand attitude

Pengaruh variasi elemen electronic word-of-mouth positif terhadap persepsi kualitas layanan pada pengguna bus TransJakarta = The effect of positive electronic word-of-mouth element variation toward perceived service quality on TransJakarta's users

Pengaruh teks atau teks gambar variasi electronic-word-of-mouth positif terhadap consumer engagement pengguna bus Transjakarta: citra merek sebagai moderator = The influence of text or text image variation electronic-word-of-mouth positive on consumer engagement for bus of Transjakarta: users brand image as moderator

Pengaruh electronic word of mouth positif terhadap citra merek Trans Jakarta = The effect of positive electronic word of mouth toward Trans Jakarta`s brand image