Pengaruh store atmosphere terhadap impulse buying : studi pada Toko Kosmetik Sephora Plaza Indonesia = The influence of store atmosphere toward impulse buying : study on Sephora Cosmetic Store at Plaza Indonesia

Pengaruh Perceived Value terhadap Impulse Buying pada Ritel Omnichannel Kecantikan di Indonesia = The Influence of Perceived Value on Impulse Buying in Omnichannel Beauty Retail in Indonesia

Analisis faktor online impulsive buying: dalam perspektif impulse shopper dan system users = Analysis of online impulse buying: a perspective of both impulse shopper and system users

Analisis Faktor-Faktor yang Mempengaruhi Online Impulse Buying Behavior dalam Perspektif Model Stimulus-Organism-Response = Analysis of Factors Affecting Online Impulse Buying Behavior of Fashion Products on Live Instagram and Tiktok in The Stimulus-Organism-Response Model Perspective

Analisis pengaruh fashion involvement, positive emotion, dan hedonic consumption tendency terhadap impulse buying behavior pada produk pakaian merek "X" : studi kasus di Mal Taman Anggrek