Irene Laura
Pengaruh citra merek induk persepsi kesesuaian dan sikap perluasan merek terhadap perubahan sikap merek induk studi kasus richeese factory cabang mal arion Jakarta Timur = The effect of brand parent image perceived fit and brand extension attitude to parent brand attitude change case study richeese factory branch of arion mall East Jakarta
2013
 UI - Skripsi (Membership)
Azzahira Salma Putri
Pengaruh Merek Manusia terhadap Minat Beli Melalui Hubungan Merek Konsumen dan Sikap terhadap Merek (Studi Pada Produk Mi Sehat Lemonilo) = The Influence of Human Brand Towards Purchase Intention through Consumer Brand Relationship and Attitude Toward Brand (Study of Lemonilo Healthy Noodle)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Firessa Yusti Pradhana
Analisis Pengaruh Corporate Brand Image terhadap Customer Commitment dan Customer Loyalty (Studi Kasus : Apple) = The Impact of Corporate Brand Image on Customer commitment and Customer Loyalty (Study Case: Apple)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)
M. Haris Budiman
Analisis merek aspira berdasar model ekuitas merek berbasis konsumen (customer-based brand equity)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2003
 UI - Tesis (Membership)
Rizqo Satria Alam
Analisis pengaruh brand experiences satisfaction dan brand trust terhadap loyalty: studi kasus Coffee Toffee = The effect of brand experiences satisfaction and brand trust toward loyalty: case study Coffee Toffee
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)