Analisis Pengaruh Value dan Aktivitas Browsing terhadap Impulse Buying Behavior dengan Moderasi Source of Online Review Studi Kasus: Produk Makanan dan Minuman di Instagram = Analysis on The Influence of Value and Browsing Activity on Impulse Buying Behavior with Source of Online Review as Moderation Case Study: Food and Beverage Products on Instagram

Pengaruh website quality terhadap online impulse buying dimoderasi dengan sales promotion dan online payment use: studi pada konsumen produk kecantikan dan perawatan di Kanal Lazmall Lazada = The effect of website quality on online impulse buying moderated with sales promotion and online payment use: a study on consumer beauty and personal care products in Lazmall Channel Lazada

Analisis Faktor-Faktor yang Memengaruhi Purchase Intention Konsumen dalam Menggunakan Situs Penyedia Voucher Game Online: Studi Kasus XYZ Store = Analysis of Factors Affecting Consumer Purchase Intention in Using Online Game Voucher Site: Case Study XYZ Store

Analisis Strategi Komunikasi Pemasaran Produk Fashion Lokal Terhadap Online Purchase Intention Dalam Live Streaming TikTok. Studi Kasus Pada Merek Produk Fashion Lokal SWEPO = Analysis of Marketing Communication Strategy for Local Fashion Products Against Online Buying Intentions in Live Streaming TikTok. Case Study on Local Fashion Brand SWEPO

Analisis Faktor-Faktor yang Mempengaruhi Online Impulse Buying Behavior dalam Perspektif Model Stimulus-Organism-Response = Analysis of Factors Affecting Online Impulse Buying Behavior of Fashion Products on Live Instagram and Tiktok in The Stimulus-Organism-Response Model Perspective