Analisis Determinan Perilaku Pembelian Impulsif pada Ritel Omnichannel Kecantikan dengan Pendekatan Stimulus-Organism-Response: Studi pada Konsumen Perempuan Sociolla = Analysis of the Determinants of Impulse Buying Behaviour in Omnichannel Beauty Retail with a Stimulus-Organism-Response Framework Approach: A Study on Female Consumers of Sociolla

Analisis Faktor-Faktor yang Mempengaruhi Online Impulse Buying Behavior dalam Perspektif Model Stimulus-Organism-Response = Analysis of Factors Affecting Online Impulse Buying Behavior of Fashion Products on Live Instagram and Tiktok in The Stimulus-Organism-Response Model Perspective

Social influence and online impulse buying of Indonesian indie cosmetic products: the role of browsing and peer communication = Pengaruh sosial dan pembelian impuls online produk kosmetik indie Indonesia: peran browsing dan komunikasi sebaya

Analisis pengaruh visual merchandising pada perilaku impulse buying: studi pada gerai ritel fashion H&M Grand Indonesia Jakarta Pusat = Analysis of the influence of visual merchandising on impulse buying behavior: study on fashion retail store H&M Grand Indonesia Central Jakarta

Analisis pengaruh browsing dan usage intensity terhadap urge to impulse purchase dan impulse purchase pada Instagram bisnis = Analysis of the impact of browsing dan usage intensity towards urge to purchase and impulse purchase on Instagram business