Makarim Hirdzi
Applying customer based brand equity in luxury hotel = Penerapan ekuitas merek berbasis pelanggan di hotel mewah
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi Membership
Sheila Ratna Medina
Analisis Penggunaan Metode Emotional Branding terhadap Pembentukan Customer Engagement (Studi terhadap Merek BajuBaik) = Analysis of the Use of the Emotional Branding Method on the Formation of Customer Engagement (Study of BajuBaik Brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Janova Evi Lavita
Analisis ekuitas merek berbasis konsumen pada telkomsel di jakarta = Analysis customer based brand equity on telkomsel in jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Apsari Anindyajati
Pengaruh brand personality terhadap repurchase intention pada merek pakaian uniqlo pada mahasiswa program sarjana dan vokasi di Universitas Indonesia Depok = The effect of brand personality towards repurchase intention on uniqlo fashion brand on Universitas Indonesia Depok undergraduate and vocational students / Apsari Anindyajati
2015
 UI - Skripsi Membership
Leonard
Analisis ekuitas merek bahan bakar minyak Shell berdasarkan persepsi pelanggan = The brand equity analysis of Shell fuel based on customer perception
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis Open