Edo Rissandi
Apakah celebrity endorser bermanfaat membandingkan efek dari reputasi dan word of mouth referral sebuah social commerce's commerce terhadap kepercayaan sikap dan niat beli konsumen = Does celebrity endorser matters comparing the effect of reputation and word of mouth referral of a social commerce's commerce on consumers trust attitude and purchase intention / Edo Rissandi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Bunga Ghassani
Analisis pengaruh karakteristik social commerce (s-commerce) terhadap consumer's trust dan trust performance: studi kasus pada Groupon Indonesia = Effects of social commerce's (s-commerce) characteristics on consumer's trust and trust performance: case study on Groupon Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Annissa Tayara Callista
Pengaruh faktor social media marketing pada brand trust dan brand loyalty pelanggan e-commerce B2C produk fashion di Indonesia = Effect of social media marketing factors towards brand trust and brand loyalty of e-commerce B2C fashion product consumers in Indonesia
Fakultas Teknik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Silalahi, Debora Kristina
Pengaruh IT-Affordance dan Social Commerce Constructs terhadap Intention to Buy = The Effect of IT-Affordance and Social Commerce Constructs on Intention to Buy
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Viky George Lettu Radja Pono
Analisis pengaruh merchants dan platform providers terhadap tingkat kepercayaan pengguna C2C e-commerce di Indonesia pada niat untuk melakukan belanja daring = Analysis of the influence of merchants and platform providers on C2C E-commerce consumer trust level in Indonesia at the intention to purchase online
Fakultas Ilmu Komputer Universitas Indonesia, 2019
 UI - Tugas Akhir