Edo Rissandi
Apakah celebrity endorser bermanfaat membandingkan efek dari reputasi dan word of mouth referral sebuah social commerce's commerce terhadap kepercayaan sikap dan niat beli konsumen = Does celebrity endorser matters comparing the effect of reputation and word of mouth referral of a social commerce's commerce on consumers trust attitude and purchase intention / Edo Rissandi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Bunga Ghassani
Analisis pengaruh karakteristik social commerce (s-commerce) terhadap consumer's trust dan trust performance: studi kasus pada Groupon Indonesia = Effects of social commerce's (s-commerce) characteristics on consumer's trust and trust performance: case study on Groupon Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Annissa Tayara Callista
Pengaruh faktor social media marketing pada brand trust dan brand loyalty pelanggan e-commerce B2C produk fashion di Indonesia = Effect of social media marketing factors towards brand trust and brand loyalty of e-commerce B2C fashion product consumers in Indonesia
Fakultas Teknik Universitas Indonesia, 2017
 UI - Skripsi Membership
Silalahi, Debora Kristina
Pengaruh IT-Affordance dan Social Commerce Constructs terhadap Intention to Buy = The Effect of IT-Affordance and Social Commerce Constructs on Intention to Buy
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Kumala Fitri
Pengaruh social media marketing terhadap customer relationshop dan minat beli konsumen e-commerce Tokopedia : studi pada followers Instagram Tokopedia di DKI Jakarta = Impacs od social media marketing towards customer relationships consumer purchase intention on e-commerce Tokopedia: study of Tokopedia Instagram followers in Jakarta capital region
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi Membership