Pengaruh brand awareness dan word of mouth terhadap keputusan membeli : survei pada pengguna media sosial berbasis lokasi foursquare = Brand awareness and word of mouth influence on purchase decision : survey on social media location based foursquare users

Instagram as a Platform to raise Community's Brand Awareness: The Analysis of Social Media Marketing Application, Case Study of Garuda not Yet = Instagram sebagai Sarana Peningkat Brand Awareness untuk Komunitas: Analisis Aplikasi Pemasaran Sosial Media, Studi Kasus dari Garuda Not Yet

Pengaruh Brand awareness dan Brand Image terhadap Repurchase Intention melalui Customer Satisfaction (Studi pada Wardah Cosmetics) = The Impact of Brand Awareness dan Brand Image on Repurchase Intention with Customer Satisfaction (Study on Wardah Cosmetics)

The effect of traditional advertising and social media communication on consumer based brand equity and purchase intention. Case study of FMCG cosmetics industry in Indonesia (Maybelline, Revlon, Wardah) = Pengaruh iklan tradisional dan media sosial terhadap consumer based brand equity dan purchase intention. Kasus: industri kosmetik FMCG di Indonesia (Maybelline, Revlon, Wardah)

Peran Involvement Terhadap Pembentukan Attitude dan Purchase Intention di dalam Media Sosial Brand (Studi Kasus: TikTok) = The Role of Involvement in the formation of Attitude and Purchase Intention on Brand's Social Media (Case Study: TikTok)