Festival and special event management

Pengaruh event marketing Cornetto Summer Festival terhadap minat beli Cornetto = How the event marketing Cornetto Summer Festival 2012 effect to buying intention Cornetto

Pengaruh event marketing terhadap customer engagement pada siswa sekolah menengah atas (SMA) di Jabodetabek: studi pada HiLo teen festival = The effect analysis of event marketing towards customer engagement among senior high school student at Jabodetabek: study on HiLo teen festival

Special event sebagai teknik marketing public relations dalam branding pariwisata daerah (studi pada Dieng Culture Festival 2016) = Special event as marketing public relations technique in local region tourism branding (a study on Dieng Culture Festival 2016)

Event sebagai salah satu media komunikasi pemasaran untuk meningkatkan loyalitas konsumen: Studi kasus Jazzy Friday di Pasar Festival Jakarta dilihat dari sudut pandang Experiential Marketing