Ode Pramoedya
Pengaruh product placement (penempatan produk) Samsung Galaxy S III pada drama korea Big (2012) terhadap minat beli konsumen = The influence of product placement samsung galaxy S III in big 2012 korean drama toward purchase intention
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership
Nindyati Dwi Andari
Pengaruh penempatan produk lipstik Maybelline the powder mattes pada film "The guys" terhadap minat beli konsumen = The influence of product placement of Maybelline the powder mattes lipstick in "The guys" movie toward purchase intention
2017
 UI - Skripsi Membership
Jessica Rakyan Inaya Karina
Pengaruh penempatan produk brand mobil pada film garapan Marvel Cinematic Universe terhadap brand awareness (studi pada penempatan produk brand mobil audi dalam film Captain America : Civil War) = Impact of product placement on automotive brand product in the film produced by Marvel Cinematic Universe and its effect on brand awareness (a study on product placement audi brand in the movie Captain America : Civil War)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Muhammad Seno Sasongko
Purchase Intention Responses towards Food in Movies and Television Web Series based on the Product Placement Theory = Respon Purchase Intention terhadap Makanan di Film dan Serial Web Televisi berdasarkan Teori Product Placement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Muhammad Rizqi
Persepsi audiens terhadap product placement (Studi kasus pada product placement Sunsilk Conditioner dalam Film Queen Bee)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Skripsi Open