Rusida Olilfa Rahayu Gumelar
Analisis Pengaruh Customer Engagement dengan Mediasi Brand Attachment dan Customer Trust terhadap Brand Loyalty pada aplikasi OTA Semasa Covid-19 (Studi Kasus Traveloka) = Analysis of Influence of Customer Engagement on OTA application Brand Loyalty during Covid-19: A Case Study of Traveloka
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Citra Hayu Purwitasari
Pengaruh inovasi jasa terhadap loyalitas pelanggan: studi pada mobile application t-bike Telkomsel = The effect of service innovation toward customer loyalty: study in t-bike Telkomsel mobile application
2017
 UI - Skripsi Membership
Afiff Wira Pradana
Peran Mediasi Customer Equity terhadap Pengaruh Customer Engagement pada Customer Loyalty (Studi pada Aplikasi MyPertamina) = The Mediation Role of Customer Equity on the Effect of Customer Engagement on Customer Loyalty (Study on MyPertamina Application)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Dian Sophia Ulfa
Pengaruh komunitas merek online terhadap keterlibatan pelanggan, serta pengaruh keterlibatan pelanggan dan loyalitas komunitas terhadap loyalitas merek pada komunitas MI Fans Indonesia = The influence of online brand community on customer engagement, as well as the influence of customer engagement and community loyalty on brand loyalty in MI Fans Indonesia community
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tesis Membership
Tambunan, Wasridewi
Analisis brand experience terhadap brand loyalty melalui mediasi brand relationship quality: studi kasus pada pengguna mobil Nissan Jabodetabek = An analysis effects of brand experience on brand loyalty through mediation effect of brand relationship quality: case study user Nissan Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership