Analisis pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian (objek penelitian: Eiger) = The effect analysis of brand image, product quality and price on purchase intention (study object: Eiger)

Pengaruh kebutuhan untuk keunikan, sikap terhadap produk, nilai emosional kualitas yang diterima terhadap niat beli (studi kasus: pelanggan kedai kopi waralaba lokal Excelso dan waralaba asing Coffee Bean tea leaf & Tea Leaf) = The effect of need for uniqueness, attitude toward product, emotional value, perceived quality, to purchase intention (cases study: customer coffee rest from franchise local Excelso and franchise foreign Coffee Bean & Tea Leaf)

Pengaruh perceived product quality, perceived relative price, perceived risk terhadap customer value dan willingness to rebuy: studi kasus: private label brand Sephora = The impact of of perceived product quality perceived relative price and perceived risk towards customer value and willingness to rebuy: case study: private label brand Sephora

Pengaruh country of origin terhadap purchase intention melalui perceived quality produk jam tangan merek Swatch asal negara Switzerland = The influence of country of origin on purchase intention through perceived quality the watches product of Swatch brand from country of Switzerland

Analisis pengaruh dimensi kualitas produk terhadap minat pembelian (studi kasus pada Honda Scoopy ) = Analysis of effect of dimensional quality products to purchase intention (case study Honda Scoopy)